8 Landing Page Mistakes That Kill Conversion at the Root

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Slow page loading speed

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Even the most visually attractive landing page can have a low conversion rate if it loads slowly. If a user has to wait more than five seconds for a page to open, there is a 74% chance that they find your mobile phone numbers database will close it without waiting.

For online stores, the maximum waiting time a potential customer is willing to endure is even less – three seconds. Otherwise, you will lose 50% of your traffic.

The secret to the success of high-converting sites is that they constantly work to reduce loading time. For example, product pages of industry leaders load in one second.

To speed up the loading of the landing page, measure its current speed using Pingdom or PageSpeed ​​Insights. These services show how the site loads and what can be optimized to speed up all processes.

Here are some tips on what to clean up on your site to make it load faster:

Remove unnecessary things from your program code. Minify JavaScript and CSS files.

Remove redirects as much as possible where possible.

Optimize visual effects. Use TinyPNG and other tools to run, reducing the size of the source file.

If the first three tips do not give the desired effect, update your hosting.

Too many distractions

Marketers say that consumers need to be given choices. The more, the better. But this doesn’t work for landing pages selling one type of product or service. A large selection here will only confuse users.

The modern economy is based on emotions and impressions. The multi-variant offer makes it difficult to choose and does not bring pleasure to the consumer.

The more distracting secondary elements there are on a page (navigation bar, links in the footer), the more the user’s attention is scattered and distracted from the main thing – the offer.

Twitter's landing page in 2009 offered visitors the choice of seven actions:

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Such diversity distracted customers from the goals of the page – registration or login.

The redesigned version of Twitter's homepage looks different. Find the difference: