5 Mistakes in Attracting Clients from the Internet

[subornaakter40]

Don't forget about the user portrait.

User portrait

Any online promotion strategy needs to be assessed in terms of the effectiveness of the marketing tools used, and if necessary, adjusted, and new tasks added. Let's say you assume that your fast food delivery business will be in demand among people aged 18-35. After launching an advertising campaign, you need to find out which bahrain mobile phone numbers database category of buyers most often visit the site and through which channels.

The Yandex.Metrica service will help you understand who your target audience is. The "Users" section provides complete information about site visitors: age, gender, location, devices (PC or smartphone), interests. For example, the analysis showed that the portrait of a typical client is a woman, 25-32 years old, who is interested in music and fitness. What to do if the description does not match your ideas? Make changes to the chosen strategy: determine which channels non-target visitors come through, and direct more efforts to those sources whose users match the client portrait.

Write conversion ads for contextual advertising.

Having understood what your typical client looks like, their interests and needs, you should proceed to the next stage - establishing contact. In the case of contextual advertising, it is important not only to correctly compose the ad (taking into account the request), but also to estimate what percentage of conversion it will show.

For example, you need a website selling gold jewelry. When you enter a query in the search bar, the result appears: gold jewelry with precious stones. We specify: "buy handmade gold jewelry." The same ad appears. That is, the online store sells the product we need, but it is impossible to understand this from the ad.

A much more effective formulation would be: “You can buy designer gold jewelry with precious stones from us. Tel.: 66-66-666.”

Another example. There are transitions to the site (the ad is working), but the conversion is too low due to a large number of bounces. How in this case to increase the efficiency of the query for which the ad is displayed? Firstly, expand the list of keywords by adding negative words that are excluded from impressions for a more accurate audience selection. Secondly, review the semantic core, add mid-frequency and low-frequency keywords, and use high-frequency words to attract a narrower audience to filter out non-target users. Such tactics will reduce the bounce rate, increase the number of page views and daily traffic.