Short videos are the most popular social content format

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Internet celebrity marketing trend 3. Short video and audio content continues to grow
Short video marketing has become a core strategy that cannot be ignored in the Internet celebrity marketing trend. The Influencer Marketing Hub 2024 survey stated: "Video content will dominate, and consumers are shifting to video-first content consumption. Among all social content, short videos have the highest return on investment (ROI)." According to data from Sprout Social According to the survey, the interaction rate of short videos is 2.5 times that of long videos, showing that short videos are a key tool to attract audience attention and promote participation.



Source: Hubspot

Brands and marketers can effectively use short videos in a variety of ways. For example, by combining real-time live broadcasts with short videos, they can further shorten the distance between brands and consumers, achieve efficient two-way interaction, and thereby increase brand exposure. In terms of content creation, AI tools are bringing more possibilities to the production of short videos. Brands and creators can flexibly use AI tools to conceive content themes, optimize the creation process, improve content quality and production efficiency, and create more attractive social content.

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