How not to behave in the after-sales service department

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Let's imagine a company that sells, for example, building materials. Its service department has a call center that calls consumers and finds out their level of satisfaction with the service and quality of the purchased products.

The operators' salaries are directly dependent on the number of complaints they manage to record.

Operator reports affect the remuneration of salespeople. The client ends up being a hostage to this system, who is first called by the salesperson to prevent a possible complaint, then by the armenia mobile phone numbers database call center operator with a survey, and finally by the salesperson again to fix the problem identified by the operator.

The main incentive in this approach to business remains the size of the salary, but not the convenience of the buyer. If the company somehow tries to eliminate the shortcomings in its work, then there is no talk at all about compensating the inconvenience of the consumer. It is not difficult to guess what the clients themselves think about such "service".

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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After-sales service + methods of stimulating repeat demand
For many companies, the sale is complete the moment they receive payment from the customer for their product, and they don't think about what happens to it after that. While experienced market players know that once a deal is closed, especially where there is a long sales cycle, the most difficult and interesting work has just begun. A good salesperson remembers that one satisfied and regular customer is better than three temporary ones.

And in order for a one-time buyer to become a regular one, you need to establish contact with him and study his needs.