5 keys to boost your business's marketing

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Our LATAM marketing leader, Marcela De la Maza, participated in the podcast “Marketing for David,” hosted by Javier Yranzo. There she was able to share the keys to building a solid marketing strategy that generates leads or prospects with a high chance of acquiring your products or services. In this article, we share the five most important ones with you.

1) Know your client well
The first step before creating a strategy is to know your customer in depth. This involves identifying what their problems or pains are, what language they use on a daily basis, what they read or listen to, etc. This will help you define the most effective channels and the type of content that could generate a positive impact on them.

For example, Bsale is a sales system designed ios database for entrepreneurs and business owners who are not technology experts, but require this resource to make the management of their business easier and more efficient.

2) Know your purpose
Having a clear purpose will help you identify what differentiates you from the competition and generate clear communication that will help you persuade potential customers.

In the case of Bsale, our goal is to make technology more accessible to people, and thus break the myth that it is unattainable. This goal motivates us to create educational and useful content for entrepreneurs.

3) Don't neglect the human component
While the pandemic accelerated digitalization, popularizing chatbots and other tools to streamline customer service, consumers still demand a certain degree of humanity in communications with companies.

Human attention can be a point that differentiates you from the competition and helps you obtain more leads or improve your conversion possibilities. At Bsale we are clear about this, which is why we make sure that on the other end of the phone, entrepreneurs always find a person who shares their language and culture to accompany them throughout the implementation process.

It is worth mentioning that the need for human attention fits the profile of our ideal client.

4) Don't underestimate word of mouth advertising or referrals
As Philip Kotler, considered the father of marketing, said, the best advertising is that made by satisfied customers. They can help you generate high-quality leads, either organically (with word-of-mouth advertising) or through referral campaigns. In our case, the leads generated from these channels are the ones with the highest conversion rate.

To boost this channel, it is crucial to provide a positive experience to your customers. To ensure this, you can use surveys to help you measure the level of satisfaction of your users, or study the comments posted on social networks and your My Business profile on Google. If you find negative feedback, implement improvement processes and communicate your initiatives to your customers.