In their reviews, buyers not only praise the product, but also point out certain shortcomings. If any of them are mentioned in reviews often, then it is worth considering the possibility of correcting it and improving the quality of the offered goods.
It is impossible to please every customer, but common problems can be identified and fixed based on customer ratings. This will have a positive impact on the company's rating, since the problem will disappear, and users will notice the brand's response to reasonable complaints.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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5 Effective Ways to Get Feedback
Reviews are a great tool for analysis, with the help of which you can get information that has a positive impact on the development of a business, brand or website. Let's take a closer look at the methods of obtaining them.
Ask customers to leave feedback immediately after purchase
How to get a review? The easiest way is to ask the buyer to tell about their impressions of the product after completing the order. This will allow the consumer to evaluate the service, the work of the support service and the managers who help to choose the product, etc.
You can get feedback from customers in this way:
By setting up a reminder on the website. When ordering through a web resource, the offer to leave a review can be set up in the client's personal account. For example, when buying products through SberMarket, after receiving the order, the system offers to evaluate the work of the assembler and delivery person according to several criteria. A pop-up reminder in the personal account allows you to get more ratings than relying on the fact that the client will independently go to the site or application and give credit to the product/service.
By sending a reminder by email. After placing a one-time order, the client may not visit the site again. Companies that think about how to get a review for free send him an email asking him to tell about his impressions of the purchase. It is better to send such a reminder the day after the purchase, giving the client the opportunity to tr