Show your position in the competitive landscape

[fomayof928@mowline]

Run a SWOT analysis
A SWOT analysis helps you evaluate your competitive position by laying austria b2b leads out your company’s strengths, weaknesses, opportunities and threats based on all the data you’ve gathered. For instance, competitor analysis can help you collect key information through strategic social listening using filters like keywords, content type, social networks, common themes in Listening data and so on, so you can synthesize key areas the business needs to focus on across the competitive landscape. It’s also a great way to visualize all your research in an easy-to-understand and shareable format.

Sprout's competitor analysis dashboard visualizes key information through strategic social listening using filters like keywords, content type, social networks, common themes in Listening data and so on, so you can synthesize key areas the business needs to focus on across the competitive landscape.
Finally, a competitive analysis report must show where your business and every important competitor stands in the competitive landscape. This can be achieved by pinpointing the two most important dimensions for competitiveness in your market and mapping them on a matrix alongside your company and its competitors.

With that, you’ll get a clear idea of your position based on the SWOT analysis you created earlier. Conclude the report by making recommendations that serve the original purpose of the competitive analysis.

Examples of competitive analysis reports
Here are some sample scenarios showing the details a competitive analysis report should focus on.