How to start a company strategy on social media? [LinkedIn]

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In this last chapter on how to create a business strategy for Social Networks, we will tell you the main tools that you can use on Linkedin, in order to boost your business on this tremendous platform.

We know the importance of being present on multiple channels, as we have already mentioned in our articles on how to start a business strategy on Instagram and Facebook . Because of this, we did not want to leave aside the tremendous social network of Linkedin. We will tell you how to start a strategy on this social network, why it is important to have an active business and how to create a powerful marketing strategy to boost your sales and, above all, connect with your community through a channel that is increasingly attracting more subscribers.

Linkedin is the most used social network for job seekers database in the world. It is a unique network for making connections with other users and looking for better opportunities for professional growth. In addition, around 40% of users access this network daily. For this reason, when you understand the way in which members of this platform interact and use the network, you will be able to obtain information and tools to incorporate this application into your marketing plan.

Did you know that this social network has more than 700 million users in more than 200 countries? This platform is the largest professional network, so your business has more possibilities of reaching and connecting with people who work in your same field.

number of users on Linkedin
Below, we will provide you with various tools that you can implement in your Linkedin profile and thereby increase visibility through this channel. Let's start with the most basic thing, which is to create a page dedicated to your company, since if you want to be present in the conversations and topics of your industry, you must have this step ready.