EDM marketing is a marketing method that uses email as a carrier, which has the advantages of low cost, high efficiency, strong targeting, and wide coverage. However, in order to achieve the best effect of EDM marketing , choosing the right time is crucial.
Working Day
People are usually more focused on work-related matters and may pay more attention to EDM emails related to work or business . Tuesday to Thursday from 10 am to 12 noon, and 2 pm to 4 pm. This time period avoids the romania telegram number database busy and meeting time when you just get to work in the morning, as well as the fatigue and mentality of preparing to leave work when you are close to the end of the day.
weekend
People usually have more leisure time on weekends and may be more willing to spend time reading emails related to personal interests. 10 to 11 a.m. or 4 to 6 p.m. on Saturday or Sunday. During this time period, people may have woken up and started to enjoy the weekend, or have some time to relax after afternoon activities and check emails.
2. Membership Day
For merchants with a membership system, Member Day is a very suitable time node for EDM marketing . On Member Day, merchants can send special discount emails to members, providing more favorable prices and benefits than ordinary promotions, so as to enhance member loyalty and stickiness. At the same time, members can also be invited to participate in online or offline activities through member emails to enhance member participation and interactivity.
When is the best time to do EDM email marketing?
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