There is so much information that there is simply no time to study it. That is why users increasingly prefer short videos. Let us repeat! It is the short video that will be the main marketing trend of 2024. Despite the ban on some social networks in Russia, videos have begun to appear more and more often in Telegram channels. And as statistics show, this format allows you to increase traffic and return on investment.
According to Smart Insights analytics, videos are second in B2C marketing after short messages.
Smart Insights Analytics and Video Marketing
Source: Smart Insights
If the goal is to establish closer moj database contact with the target audience, increase brand awareness and attract new customers, then video marketing is the first thing to bet on in 2024.
5 Tips for Marketers to Keep Up with the Times
Try to change. In 2024, the speed with which changes in technology, the economy, and audience habits will accelerate even more. Marketers must be the first to test new methods and options for contacting customers in order to choose the most effective tools.
Today, many specialists who were considered the best in their field 5 years ago are out of work. This can be explained simply: they did not want to learn, preferring time-tested methods.
Be responsible for financial results. Many companies are abandoning the position of marketing director and transferring his/her duties to the commercial director. For the latter, there is nothing more important than financial indicators.
Marketing promotion and the use of the same marketing trends of 2024 without a significant result for the company and figures demonstrating the effectiveness of the work have gone into oblivion. Now the department can spend the company's funds only by bringing them in an even greater volume.
Perform different functions. Marketers should closely cooperate with IT and PR departments. Then they have more opportunities to influence business development and the result of the overall work. Marketing is necessary to improve the company's offers. If specialists in this area are isolated from other departments of the company, they are quickly replaced by more mobile ones, or their responsibilities are automated/redistributed.
Think in numbers. Judgments and creativity are no longer relevant for this area; now is the time for digital analytics and statistics. Any decision is based on research, analysis of significant amounts of data, conversion, and reach. A marketer must be able to count and think in numbers, otherwise it will be impossible to continue working in accordance with the marketing trends of 2024.
Today, the KPI of such employees consists of indicators that can be easily measured. Namely, they take into account the increase in revenue, the digital portrait of the target audience, and LTV.
Build relationships with the consumer. It is important to be in touch with the client all the time, know their desires, habits, goals, interests and track their dynamics. All relationships should be personalized. It is equally important to think about the character of the brand and the style in which communication with the audience will be conducted. The company should promote values that are important to the consumer, because the pleasant emotions that a person experiences when in contact with the brand have a positive effect on the level of loyalty.
Today, emotions are becoming the foundation of competent marketing, they provide excellent sales and allow you to bypass competitors. This tool is best used by companies from the media and sports industries. To achieve success, follow their example, learn to form an attractive image of the company in the eyes of customers.