One of its disadvantages is that this advertisement reaches the consumer when they do not need the product or service that is being offered. Returning to the previous example, it is very likely that one of these mothers who receives this advertisement has already found an appropriate school for her children and of course is not interested in changing schools.
What are the campaigns that use Facebook Ads?
Recognition campaign
Its main objective is to achieve a considerable number of views and reach. This type of campaign is divided into:
Brand Awareness: This type is perfect if you want your business to be known among Facebook users.
Reach: allows you to reach a large number of users who are similar to the target audience you have defined.
Recognition campaigns are considered the most hungary whatsapp data economical campaigns on Facebook Ads. This is because Facebook will charge when a thousand of its users have seen the post.
Consideration campaign
It aims to achieve greater interaction with users, either in the ad or by redirecting them to your website. This campaign is divided into:
Traffic: You get your target audience to visit your website.
Engagement: The purpose of this campaign is to reach Facebook users who can identify with your ad, thereby generating reactions, i.e. likes or comments.
Installing applications
Ideal for those who develop mobile applications and want certain users to install said application, either on their mobile phones or tablets.
Playing videos
Messages
In the consideration campaign, the payment will be made for each goal executed correctly.
Conversion campaign
They are focused on the final stage of the sales channel, that is, converting these leads into customers and making a sale. This conversion campaign is divided into:
Conversions: Motivate Facebook users to perform a certain action on a website, such as making a purchase or registering on the site.
Catalog sales allow you to show each and every one of your products to these future customers in order to achieve a sale.
In conversion campaigns Facebook charges per action
Conversion campaigns work the same way as consideration campaigns, the payment is made once the action is performed.
Google Ads
This is a very well-established tool that has been around for a long time. In fact, it started in 2000 and was previously known as Google Adwords. It is no secret that one of the search engines we use the most is Google. This is why Google Ads has become an important tool when it comes to making advertisements.
How Google Ads Works
This tool creates text ads that are then redirected to your website or a social network page. Its basic operation is through keywords, for example: when a person performs a search on Google and places that keyword in your ad in the search engine, Google shows it in its results.