The body of the email must have certain characteristics:

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This way, you will create personalized templates that will adapt to what each type of person wants to receive . 4.- Take care of the body of the email Email marketing tips: taking care of your body In addition to the subject, the body of the email is a fundamental part to take into account when designing the email. It cannot be excessively long . Above all, you must keep in mind that this is an email and not a landing page. The less scrolling you force users to do, the better. That is why all relevant information should be placed at the beginning. The call to action must be visible . That is, it must be displayed within the first few seconds. It must be clear, direct and brief. Don't put too much text .


Newsletters nowadays follow the rule of less is betting email list more. A striking photo, a title that summarises the objective of the newsletter and a subtitle that gives a little more information are the minimum content you should include. This is one of the most relevant tips for email marketing actions. Good content will make it easier for you to achieve the conversions you are looking for. 5.- Multi-device multi-device It is becoming more and more common to use mobile phones to check emails. Therefore, it is essential that your newsletter is adapted to all types of devices. Not only should it look good on a desktop screen, but it should also be designed with the goal of being reproduced on mobile. If most users visit your email from mobile, it makes no sense for your strategy to not be responsive. So, create an email marketing campaign that adapts to any screen and is usable .