4. Look for integrations with existing tools

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With Sprout’s centralized social media management honduras b2b leads capability, manage all your social and online platforms including review sites and influencer campaigns, and streamline customer service.

Most SaaS solutions have native or third-party integrations to encourage connectivity to reduce bottlenecks. They also ensure your team isn’t drowning in notifications. For example, Slack integrates with tools like Asana and Google Drive to streamline collaboration and keep teammates in the loop without them having to leave the platform. Marketing teams can also easily connect with business intelligence and CRM tools to get business-critical insights and understand customer journeys and campaign performance.

Double-check the integrations available before investing in any software to ensure all tools in your martech stack are compatible. See all Sprout integrations.



Integrations are crucial for a successful marketing tech stack as seen by the Apollo app that integrates with most office tools.
5. Assess “wants” versus “needs” when it comes to martech
It’s important to distinguish between “wants” and “needs” when planning your marketing tech stack to allocate the right resources and align with business objectives. While it may be tempting to pursue flashy features, prioritize what’s essential to address core business needs and achieve strategic goals.

Assess your teams’ requirements, pain points and desired outcomes when choosing software tools. This will help you focus on addressing genuine needs rather than wants, resulting in a martech stack that drives tangible results and efficiency in the long run.