Before you start preparing equipment and searching for teaching staff, you need to decide what specialties will be taught in your school.
The most popular destinations are:
learning foreign languages;
applied sciences, school and university subjects;
cooking classes;
IT direction;
courses for marketers and targetologists;
training in creative professions – artist, blogger, painter.
This list can be very long. When opening a school, it is important that the niche is interesting to you, so that there is a desire to develop in this direction. It is also necessary to find out whether there is a possibility of distance learning, without the personal presence of the student.
As a rule, online courses are taught by teachers of educational institutions in their free time from their main job, private tutors, or simply smart people who are confident in the level of their knowledge.
Popular Online Learning Niches
The target audience of online schools is divided depending on the demand for courses.
Student category Motivation for learning
Children, schoolchildren, students Gaining the necessary knowledge and skills for your studies
All people Desire to gain skype database new knowledge, skills (playing the guitar, psychology, dancing)
Separate sectors (expectant mothers) A specific action, cause (for example, the birth of a child)
Those who want to earn money Gaining a skill to apply in a new job (copywriter, programmer, linguist)
The school's income level directly depends on the category of students and the chosen niche. For example, guitar courses are much cheaper than IT training. It is worth noting that there is no fixed cost, since different schools have different capabilities in providing services and levels of comfort.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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4 online learning formats
Let's look at the most popular online learning formats. In fact, there are many more than those described below, but we will talk about the most profitable and frequently encountered ones.
A selection of useful articles
This is the easiest option, which involves preparing a series of thematic articles and then selling them by subscription. Tuition fees can be paid by card, electronic money, and by account for legal entities. Lessons begin only after the school's services have been paid for.
Training in this format works as follows: first you need to work on the mailing list, and then, vice versa, the mailing list works for you.
It is important, in addition to providing theoretical knowledge, to offer homework checking services. This way, students will be able to consolidate their knowledge and receive feedback, which increases the value of the online course and increases the number of real clients.
It should be remembered that the mailing list format is not applicable to all courses. For example, it is quite possible to learn the basics of Internet marketing or proofreading, but it will not be possible to repair any equipment or perform video editing.
The main advantages of this format are minimal efforts to open and small capital investments. To start a project, you need an Internet page to receive orders, training content, an email address and a bank account.
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