Email is a powerful channel for promoting content. The most common way to distribute content through email marketing is by sending newsletters.
This way, you will send them the content that your company produced in a specific period (monthly, biweekly, weekly). You can also send specific content, for example, ebooks, for each stage of the customer's purchasing process, offering information that will help them move through the funnel.
3. Social Media
Social media is an important pillar of content marketing. Contrary algeria whatsapp number database to popular belief, not everyone wants to share content, but if you have a strategy for generating value through differentiated content, this can be an important channel for your company or business.
There are many reasons for your company to have a presence on social media. For example:
Currently, it is the main channel used to consume content, information and entertainment.
It is a cheap channel that can yield results even for those who do not promote their posts.
It has high power of content dissemination and viralization.
It is a channel to interact with customers and fans, both through inbox messages and in public posts.
It is a powerful source of traffic and lead generation.
What should you do? Identify what your audience's favorite topics are. Based on this information, create useful content, whether it's educational, fun, or just plain interesting. Make the content easy to share.
4. SEO positioning (organic search)
Consumers get the information they want online through a variety of methods, the most prominent of which are search engine results.
So, this part is necessary to get your site in front of your potential customers and clients, it is to optimize it correctly and help search engines identify what your page is about and how it relates to what they are searching for.
Implementing a solid organic search strategy will increase your website's visibility in search engines and help you drive more traffic to your site.
Your content must be memorable to transform inquiries, readers and fans into buyers. Adopt a style that customers can quickly identify with. Be transparent, humble and subtle in your sales to win the trust of your audience.
Using the right keyword in your content is the first step to getting search engines like Google to give it the proper weight. Ideally, you should use the term naturally, not forcefully.
In addition to the text itself, the keyword should appear in places such as: the page title, the URL, and the alternative text of images.
We know that having a website with unique and relevant content, a good number of inbound backlinks and social media shares is essential for Google positioning.
Combining these factors with good link building is a key action to be on the first pages.