Why add TikTok captions to posts?

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Captions can take your videos from good to great. slovakia b2b leads Here’s why you need to take TikTok captions more seriously:

Improve content accessibility: Captions make your videos accessible to a wider audience, including non-native speakers, people with hearing difficulties and those who prefer watching without sound.
Improve TikTok SEO: TikTok’s algorithm uses captions to understand the context of your video and rank it in search and on users’ For You pages. Including relevant keyword and hashtags in your captions can also help boost TikTok SEO.
Improve engagement: Captions grab attention and give users a reason to stop scrolling and watch your video. They provide context, add personality and spark conversations, which encourages your audience to view, like, share and comment on your videos.
How to add captions on TikTok
Not sure how to add TikTok captions? Here’s a step-by-step guide (with screenshots) to adding captions to your TikTok videos.

Step 1: Record or upload your video
Open up TikTok and hit that “+” button to record a new video or upload one from your device.

The video recording screen on TikTok.
Step 2: Edit your video
Once you’ve got your video ready, tap the checkmark icon to head over to the editing screen.

The editing screen on TikTok.
You can trim your video and add text, audio, subtitles, filters and effects here. Hit “Next” when you’re done.