Data vs. information: in search of competitive advantage

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Discover the key importance of data management tailored to the needs of business profiles to obtain competitive advantages.
Competitive advantages depend, to a large extent, on the intelligent use of data , but to achieve this, it is necessary to carry out adequate management of the data. Only through a series of initiatives aimed at this end will we be able to achieve our objective. In short, it is about converting data into information and this into knowledge for better decision-making.

Companies must implement a series of projects around data to convert it into valuable information and, in doing so, achieve success in its different facets: from strategic decision-making to gaining efficiency in all types of internal and external processes. In other words, in order to improve business figures and, ultimately, be more competitive in the difficult scenario that the digital era has in store for us, within a no less complex globalized world.


Data Lake: Overcoming the Limitations of Data Warehouse

Technology, at the service of business
Indeed, it is this transformation of data into information, the raw material of this knowledge, that really makes the difference; technology plays a key role. Addressing it successfully means giving due dentist database to technology. It is, on the one hand, an essential factor in achieving this, always within a framework designed to get the most out of it.

Developing its full potential will depend on the design of an appropriate architecture, within which we will implement Data Quality, MDM or master data management projects, or, for example, data migration and integration. Technology is revealed as an invaluable tool at the service not only of the IT department , but fundamentally of the different business profiles of the company.

An optimal adaptation of data management solutions and policies, encompassed in an ad hoc data governance, places technology in the right place. If it is essential to carry out a series of technological initiatives, the context in which they are framed is no less decisive.

In practice, the importance of having optimal data quality and, going one step further, a single version of the truth through a successful MDM will bring us great benefits . Among other things, it will give us security. Thanks to the reliability of the data, it will be possible to transform it into knowledge, the key to making correct decisions.