Search Engine Optimization (SEO)

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Website Optimization
The main tool for Internet promotion is your website. Search engine optimization of a website for SEO is a long-term strategy aimed at improving the visibility of your website in search engines such as Yandex and Mail.ru. To do this, it is important to ensure its convenience for users and search bots: optimize the structure of the site, improve its loading speed, work out meta tags and descriptions, and ensure adaptation for mobile devices.

Don't forget to regularly fill the site with unique and useful content that will contain key queries by which potential customers can search for your products or services. It is also important to work on external links leading to the site, as they are the ones that indicate its authority and usefulness for users.

Local SEO
Local SEO is especially important for small businesses, i.e. promotion in switzerland phone number list search results based on user geolocation. Make sure your business is displayed correctly and has up-to-date data in local directories and maps, such as Yandex.Maps and 2GIS.

Working with reviews on these platforms is also useful for local SEO, as it increases brand trust and contributes to higher positions in search results. An integral part of promotion is setting up social media accounts with the exact address, phone number, and opening hours of your business.

5. Online advertising campaigns
Contextual advertising
Contextual advertising allows you to instantly get to the top of search results for certain keywords. In Russia, Yandex.Direct services and advertising accounts on social networks are often used for this purpose. Advertising campaign planning should include clear audience segmentation so that the ad is seen by those who may be interested and useful. Monitor the effectiveness of advertising and adjust ads in accordance with the data received from analytics.

Setting up targeted advertising on social networks is also effective because it allows you to use demographic, behavioral, and interest parameters of the target audience. This increases the accuracy of targeting and affects the conversion of your customers or subscribers.