What is brand amplification?

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Now, as CMO at Sprout Social, I’m hyper-focused france b2b leads on ways our team can be louder and prouder—matching our brand (which punches above our weight) with a similarly outsized market presence. But, honestly, it’s something most brands struggle with. Marketing teams everywhere are doing incredibly creative, innovative work, but they’re operating in silos that prevent them from maximizing results. When we all work together to get louder and prouder, we multiply the impact of everything we’re doing tenfold, reach prospects more effectively, create a better customer experience, and ultimately drive more revenue.

Here’s how I approach brand amplification, what marketers usually get wrong about it, and ways you can grow your brand equity on a budget (plus examples of how we do it at Sprout).

At its core, brand amplification involves leveraging external channels to increase brand awareness and reach. It can take shape through partnerships and collaborations, influencer marketing, buzz-building activations, social media, advertising and more. But avenues for amplification seem to be increasing all the time, leaving many marketers burnt out in pursuit of churning out more and more.

Successful brand amplification requires streamlining your strategy—especially in today’s economic climate. It can be achieved by doing fewer, bigger things, and integrating key messages across channels. It’s one thing for each team to be firing on all cylinders, but they need to be in sync and telling the same story to really allow your message to break through.

Brand amplification myths
If you’re already thinking, “Our brand could be louder and prouder if…,” pause. The fallacy of only being able to do more for your brand with a blockbuster budget or a large headcount is a trap that keeps teams stuck.

Let’s debunk some of these common brand amplification myths.