SEM is the abbreviation of Search Engine Marketing in English, which means search engine marketing in Chinese. The correct concept of search engine marketing should refer to search engine optimization and keyword advertising. Keyword advertising actually refers to PPC advertising, that is, Pay per click. However, since the concept of SEO is widely known, many people think that SEM is a concept corresponding to SEO. Since SEO is free traffic, SEM is considered by many people to be paid search engine traffic, which is equivalent to PPC advertising. Therefore, SEM is generally understood as paid search marketing. The SEM discussed in this article is also paid search marketing.
Since the most well-known paid marketing method for search engines is keyword advertising (Baidu calls it bidding ranking), SEM (paid search marketing) is also usually understood as PPC. In fact, in addition to lithuania telegram number database keyword advertising, there are some other paid marketing methods for paid search marketing, such as Baidu's brand advertising, paid Baidu Encyclopedia, Baidu Knows paid advertising, etc. This article mainly discusses the most important method of SEM: keyword advertising, PPC, that is, pay per click.
When users use search engines to search for a keyword, the search results we see are divided into two types: one is the display of paid keyword ads in the search results, and the other is the display of content that does not require payment in the search results (this is SEO ranking, also known as natural search traffic). Paid keyword ads usually appear 1 to 3 items at the bottom of the search box on Google, 1 to 3 items at the front of the bottom page, and several items on the right. Baidu's current paid ads mainly appear at the bottom of the search box. Paid keyword ads are usually clearly marked, such as Google will clearly mark them as Ads, and Baidu will clearly mark them as Ads.