Employee surveys help determine how well the personnel marketing system is structured within the company. In this sense, simple testing may not be enough. Surveys are often anonymous, which liberates employees and allows for the collection of more complete and truthful information.
At the same time, if a high level of trust is achieved within the team, the research can be open. That is, employees will know the purpose of its implementation and understand how it can affect their work. This option involves final communication with people regarding the survey results and satisfying their wishes.
Internal marketing solves the problems of creating a positive image of the company among its employees, increasing their loyalty, and retaining personnel.
Tools that help influence staff:
internal career development programs;
creation of a personnel reserve;
material bonuses;
flexible schedule, compensation growth of the overseas chinese in canada for sports/language courses, voluntary health insurance, free lunches.
As part of internal marketing, specialists are looking for effective ways to retain employees, involve them in corporate life, and convey brand values. Let's look at the most effective personnel marketing technologies:
Regular communication within the team: meetings, joint discussions of current affairs and plans, etc. All this unites people, allows everyone to feel involved in something bigger.
Personnel training. This is advanced training, additional education, courses, trainings. The opportunity to grow professionally increases employee loyalty, demonstrates the company's interest in people's development.
Expanding authority. Many employees perceive this as trust from the company and it becomes an incentive for personal and professional growth.
Well-being programs. They include various tools to increase well-being and prevent emotional burnout of employees. For example, health insurance, free psychological assistance, gym membership, team building, financial literacy consultations and legal advice.
Life insurance or in NPF
Reward. Financial incentives are a form of recognition of achievements. Employees who receive bonuses and valuable gifts feel that their work is duly appreciated by management and are ready to continue working for the benefit of the company; they are more motivated and result-oriented. Reward can be non-material – for example, posting an employee’s photo on the Honor Board.
Support for newcomers. Smooth adaptation of new employees plays a huge role in the company's work, increasing its efficiency. It also minimizes staff turnover, simplifies the involvement of people in the work process. For this purpose, a mentoring system can be created.
Culture and values in the workplace. The methods of communication within a team influence the psychological climate within it.
Motivated employees who understand their tasks and enjoy going to work can bring great benefits to the enterprise and ensure its stability.
In order for a person to work for the same company for years, he must feel that his interests are important to the management, see the full range of opportunities for his professional and personal growth and use them without hindrance. People are devoted to the company when their values coincide, when they understand that their work is useful. And the personnel marketing service must create exactly this atmosphere within the framework of contacts with the team.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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