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6. Build a content calendar
Once you know what performs best netherlands b2b leads and you’ve identified your primary goals, it’s time to build a social media content calendar. A calendar will let you take a big-picture approach to your social media content plan. It’ll help you visualize your ideas and organize them, making your strategy easier to execute. Your content calendar will be a hub for everything you post.

When planning content, don’t be afraid to repurpose content and schedule it across different platforms to get the most out of it. When deciding where to post what content, also consider what performs well on the platform based on your audit.

Sprout Social's publishing calendar, which allows users to get a birds eye view of their scheduled content.
Keep in mind, there are best practices when it comes to the best times to post on each platform. If you want to make finding the right posting times easier, try Sprout’s Optimal Send Times tool. It collects data from your followers and puts together reports that tell you when you post to achieve the most reach.

Sprout's Optimal Send Times tool, which suggests the best times to post based on your audience's historical engagement patterns.
Your strategy will involve the collective knowledge of a lot of different people within your organization. A content calendar makes it easier to collaborate on social media posts with different people across your company. This also aids in cross-team collaboration to create a more well-rounded plan.