8 effective solutions for companies in the window joinery industry and door manufacturers

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The COVID-19 pandemic has significantly changed the place where consumers make decisions ( check what ZMOT is ) and forced most industries to move to the Internet. It has taught us that it is not worth focusing on only one channel of reaching customers and neglecting all other possibilities.

Contents
Give the customer freedom of choice - Door configurator
E-commerce in your company - Window configurator with a store
Remember your business partners - Distributor websites
Create a space for your customers - Social media
Take care of your image - visual identification of the company
Direct your Google Ads campaigns to the right target group
Stay in touch with your remote buyer
Become present in search results - take care of positioning/SEO
Summary
During this difficult time, many companies encountered obstacles not only due to the market slowdown, but also due to technical shortcomings. The lack of live chat on the website, a non-functioning or non-existent online store, and the omission of a detailed offer on the website made effective contact with a potential customer very difficult. At a time when any direct contacts and meetings with people are definitely less relaxed, it is necessary to ensure that as many activities as possible are transferred to the Internet or to other channels that will still guarantee the same level of availability of services and products.

There is no denying that online marketing for the window and door industry offers many benefits and new opportunities - by planning your activities appropriately and taking care of every detail on your website, you have the chance to reach a wide range of potential customers who visit the Google search engine in their thousands every day. What's more, the competition is not sleeping, so it is worth it for you, if you are involved in this market sector, to show your products online to increase awareness of them .

Read what to pay attention to in marketing for companies in the window and door joinery industry .

Give the customer freedom of choice - Door configurator
It happens that some companies in the door industry have hundreds of millions of product variants in their offer! The valuation of each of them is extremely difficult in such a case and usually a special spreadsheet is used for this, operated by distributors, architects, the sales department and the manufacturer itself. However, such a solution is associated with numerous problems, which include, for example:

Complicated operation,
Training needed for someone who can create quotes,
With each change in the price list, the new version must be sent to all persons using it,
Long time to create a quote.
To avoid all these difficulties, it is worth using a special program for creating a door quote. It is also useful to implement an online configurator - it allows you to run an application that will solve all these problems and open up new possibilities! What's more, it guides the user through all the stages in an intuitive way, additionally displaying a simulation of the door's appearance on the screen in real time. This solution has additional benefits, such as:

Possibility of online valuation by the customer without the need to contact a specialist,
The valuation information can be immediately printed along with a preview,
Information about the valuation is sent to the customer's e-mail address and to the system,
Implemented changes are automatically available to all users,
Increased traffic on the manufacturer's website by 25% ,
Building a real-time preview,
Collecting information about quotes and customers in one place,
Multiple language versions,
Multiple currency support.
Door configurator on the website
Avanport Door Configurator

Implementing such a system is a milestone towards automation, making it easier for all potential customers to navigate the website. If your company in the door industry also has such a wide range of products, contact us to learn about possible solutions .

E-commerce in your company - Window configurator with a store
Open up to the world of e-commerce! In the previous example, we saw how much we can gain by introducing a simple pricing system for our products. But what if we wanted to sell them online ?

A standard online store will unfortunately not find use here. One of our clients had 2 million window variants in his offer . In a regular online store, our client would have to find his way between them all. Such a solution would tunisia telemarketing data definitely not be user-friendly, and creating original product descriptions in such a case would take ages.

That is why we suggested creating a configurator thanks to which we can find the window we need and add it to the basket in four simple steps .

The introduction of such a system has given us a number of benefits, including:

Reducing valuation time by an average of 20 minutes,
Possibility of online valuation by the customer without the need to contact a specialist,
Building a new sales channel,
The ability to easily scale the brand,
Opening up to foreign markets.
It is worth mentioning that our solution was one of the first on the market . Since the introduction of the system, we have observed a constant natural increase in users. At the moment, it is around 30% , which means that it is one of the fastest growing sectors of online sales.

The creation of such a system was done in a slightly different way than in the case of the door configurator. There was no dependency between variants, only a pure quote for each option . Therefore, our system allows for uploading new products and price lists using CSV files used by the manufacturer.

This type of window valuation program will work great for any company that has such a wide range of products. When creating it, we primarily care about functionality, but also about ease of use - it is important for the user to be able to use it easily. Perhaps you have a company in the window industry and have not yet thought of this solution, or maybe it will be the perfect option for you?

As you know, there are so many models of joinery on the market that a potential customer is sometimes forced to spend long hours searching for the perfect one. By deciding to implement a similar program for window pricing on your website , you make it easier for them! Marketing in the window or door industry is not limited only to activities aimed at encouraging the user to visit the website , but also at keeping them there - this type of innovative solution is an opportunity for your business.

See a demonstration of how our configurator works:



Remember your business partners - Distributor websites
As a manufacturer of windows and/or doors, you probably have a network of distributors. Each of them probably has their own website, thanks to which they can present their current offer to their customers. However, such a solution has certain disadvantages:

High costs of building and maintaining a website,
The need to update the offer with each change from the manufacturer,
The need to update price lists with every change from the manufacturer.
We have found a solution to these problems as well! We have created a system for creating websites for distributors, which allows each of them to run their own website, while using the current manufacturer's offer. This solution allows, among other things:

Creating a unique distributor website,
Changing the price list for all distributors at the same time,
Change of offer for all distributors,
Possibility to use the window configurator on the distributor's website,
Possibility to use the door configurator on the distributor's website,
Possibility to connect your own domain to the distributor's website,
The site is available in many languages,
Each distributor can set their own currency and margin for products,
Each distributor can add their own offer independent of the manufacturer.
This technology provides a simple and low-maintenance solution for our distributor, and at the same time allows us to be their business partner for a long time. This is a huge convenience, because in the window and door industry it often happens that there are really many distributors!

Create a space for your customers - Social media
We talked about the fact that it is not worth entrusting the entire activity of the company to only one channel. One of the mandatory, but also possibly emergency solutions is to run social media. They are not only informing recipients about the offer, products, services, changes, but also an additional path of contact with the Client .

Published content for accounts of companies in the window and door joinery industry should be characterized by several important features. The most attention should be paid to the visual appeal of graphics and the value of texts.

When it comes to graphics, a good solution is to use templates that are consistent in terms of color with the brand . If the site is maintained in a given color palette, let's not experiment with content shared on social media. This is also an action in favor of building consistency and brand identity.