5 striking examples of social commerce strategies

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In this post, they shared an image sent by a buyer to express the authenticity of their shoes.

Interactions like this allow brands to build more natural relationships with potential buyers because they can see how a product fits into the lives of real consumers.

With a solid UGC strategy, your followers will be happy to create content for your brand and also promote it on their social channels. This is a great way to develop a genuine bond with your audience.

The strategy could work even better if the users who generate spain consumer mobile number list content for you are popular online. Au Revoir Cinderella also partners with micro-influencers from the fashion industry to achieve a greater reach on Instagram and acquire more leads.


2. Sephora
The iconic beauty brand is well known for the great experiences it provides customers in its physical stores. For example, there are usually 2 colors of baskets, one for people who need help and one for people who prefer to shop alone.

With social commerce, you need to create an experience on that same level. With that in mind, Sephora created a great shopping experience with its Fragrance IQ quiz .


Recommendations are always a great way to attract new customers, and creating an interactive quiz further enhances this experience.

Resources like this reinforce your brand's credibility. After all, you're actively helping users choose the product that best suits their needs, rather than selling them whatever item you have in stock, just to take their money.

As a result, shoppers who completed the survey are likely to return for more purchases if your recommendations prove to be accurate for their preferences.