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Screenshot of Sprout christmas island b2b leads Social's cross-network post performance report that shows the total number of engagements and by engagement type.
Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your individual account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

Screenshot of Sprout Social's Compose box with the "Use Optimal Times" dropdown selected with several times provided as options of when to schedule social media posts for the highest engagement.
With Optimal Send Times, the specific times offered are based on when your own audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis yourself and allowing you more time to craft great content.


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If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

Best times to post on Social Media 2024
Best times to post on Facebook 2024
Best times to post on Instagram 2024
Best times to post on TikTok 2024
How Sprout gathered the data
We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.