5 Tools That Are Useful When Writing Content for SEO

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What exactly is SEO content writing and who is an SEO copywriter?
Many people may wonder what exactly is the difference between writing content for SEO and classic copywriting . Well, it is not the same - there is a reason why there is even a separate job title for someone who creates content for SEO - SEO copywriter.

It must focus primarily on keywords . Thorough research in this regard is absolutely essential, because it really depends on it whether a given page will be positioned for a specific query in Google . We have already written about how to perform such an analysis in another entry on our blog: “Keyword Marketing - Tools” .

Creating content for SEO is therefore writing valuable texts, while ensuring that they are saturated with selected keywords. The key here is balance, which means that you can't cram them in wherever you can, because:

firstly: such content will look artificial and will scare away readers,
secondly: Google robots may consider it as spam, which will negatively affect positioning.
The key to success is a combination of quality texts that actually discuss a topic/problem, along with including keywords in them in the most natural way possible. Well… fighting only for as many of them to appear is a big mistake.

Why is it worth using tools when writing content for SEO?
The SEO tools you need to create quality content are primarily platforms that help namibia telemarketing data you choose the keywords mentioned earlier. With their help, you will determine what issues to address in the text, what words to include in the headings, and which direction to go in terms of developing the topic.

Currently, when the possibilities of SEO tools are huge and new ones are constantly appearing, it is worth using such help. The vast majority of them are created in such a way that they are as intuitive as possible for the user, which means that you can learn how to use them in a short time. What's more, there are many useful guides available on the Internet, created by SEO specialists, who explain how to use them. To start with, we recommend using mainly free ones - they will be sufficient, especially in the process of writing content.

5 Tools You Need to Write Good Content for SEO
Now we come to the most important part of the article, namely - below we will list 5 tools that we use to create texts for SEO. You may have already come across some of them, while others will be new. One thing is for sure: each of them is worth trying!

Google Search Console
No one who deals with SEO on a daily basis will probably be surprised by this choice. Google Search Console is a free tool that is a real mine of knowledge about the keywords that your website is displayed for. We wrote more about it in another post on our blog: “Checking your position in Google and many others - the secrets of Search Console” , so if you want to delve into the subject not only in terms of content, we invite you to read it.

If you are planning to write a blog on a given topic, or you want to develop some content on your website to improve its positioning, be sure to go to the “ Effectiveness ” report.

Performance report
Then, below you will find the “ Queries ” section. This is where you will see what specific phrases specific subpages on your website are displayed for - remember, these are real user searches, so really valuable data! You can draw conclusions based on this, which of them would be worth pulling up. The next step is, of course, creating content based on them.

Inquiries section
Another advantage of Google Search Console is that you can easily find out if your recent content changes have brought any results . Simply select the appropriate date range (if the changes were made relatively recently, it could be 3 months), and then enter the phrase that the content was based on in the “Query” box. The graph will show you if it has increased traffic!

Results of content changes
Google Trends
This tool will be most useful to you when you are wondering which of the two selected phrases is more attractive in terms of user interest , but not only that! It also shows trends in real-time searches divided into specific locations - this type of data will allow you to determine which topics may be interesting for your recipients.

Google Trends - interface
As we mentioned, it is also a great tool for comparing given phrases . For example, if you are tasked with creating a blog post for a client in the dental industry and you are wondering which of the phrases you have chosen are searched for more often by Google users, after entering them in Google Trends you will immediately get the answer to this question.