Why Content Marketing is the heart of Inbound Marketing

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Inbound Marketing is the sum of a select group of techniques and processes that help you generate a non-invasive marketing strategy, that is, one that voluntarily attracts users. The purpose of Inbound Marketing is to achieve customer loyalty through the generation of original and relevant content. Its methodology consists of 4 stages: attract, convert, close and delight.

Content Marketing is essential when planning your overseas chinese in usa data Inbound Marketing strategy, because you will need to develop quality articles that allow you to satisfy the needs of your clients. Content is considered the fuel of Inbound Marketing: without the first, you cannot develop the second.

How to plan my Inbound Marketing strategy

There are different programs that can help you with this process. One of the most prominent in the area is HubSpot, which has a platform that allows you to develop a complete and measurable strategy over time. One of its main features is that you can build different intelligent customer profiles, to automatically classify new prospects that enter your campaign. In addition, they explain the processes you must follow step by step through guides and video tutorials.

Once you have planned your Inbound Marketing strategy , it is time to define what type of content you will develop for your potential clients. At this point, it is essential to have Content Marketing, without it you will not be able to start. Remember that the purpose of Inbound Marketing is to generate customer acquisition and loyalty through the creation of original, relevant and quality content.

Importance of Content Marketing

The Inbound Marketing machine cannot be turned on without content. The main thing is to define which stage of the buyers journey your clients are in; awareness, consideration or decision stage , that way you can generate content according to their needs. Once you have this clear, it is time to produce the creative material, this is where most companies hit a wall. Creating quality content is the most complex part of the process and most companies do not have the resources or the staff to carry it out.

One of the most common solutions to overcome this problem is to outsource content creation . For example, a content-marketing platform that will allow you to develop original content on-demand, whenever you need it, is Postedin. Its technology is pioneering in Latin America and it has thousands of specialized editors who are supervised by Postedin Editors, who control the quality and originality of the content created.

Balancing Inbound and Content Marketing

Each company must define its own balance. All areas are different, so the amount and frequency of content generation and publication can vary. The important thing is to define your Inbound Marketing strategy to be clear about what types of content you will need.

“Postedin is the perfect complement to carry out your Inbound Marketing strategy through HubSpot. Having a platform that allows you to generate on-demand content in a scalable way helps you simplify processes and optimize time. Therefore, if you are looking to generate original, relevant and quality content, Postedin may be the solution,” said Paul Ríos, LatAm & Brazil Sales Manager at HubSpot.

It is worth noting that HubSpot is the most widely used Inbound Marketing suite in the world by SMEs seeking to generate engagement with their customers. HubSpot's unique features make it possible to generate continuous workflows with your users, which definitively improves communication with them, which ultimately translates into an increase in sales, added Rios.