The Global Digital 2021 report names

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Social stories. You can show your attitude to some event or situation that is actively discussed in society or among your audience.
But you shouldn't get hung up on just one format. TikTok regularly introduces something new, and audience preferences often change. Today everyone is dancing, tomorrow they are singing, and the day after tomorrow they are already conducting experiments at home. Therefore, the best way to "hit the mark" is to track current trends in recommended videos.

Selecting a topic
When choosing a topic, it is important to understand why your audience comes. the most popular reasons:

In 2020, amid lockdowns, demand for educational content began to grow. The trend continues in 2021. People are interested in learning how to do something or learn how to do something. Brands can new zealand email list take advantage of this trend and instead of talking about the benefits of their product or the value of their offer, engage in educating users. For example, you can show or talk about how to use the product correctly or share some of the intricacies of use.

Select category
When choosing a content category, it is advisable to be guided by current trends, feedback, and statistics. At the end of 2020, Brian Dean (Backlinko) published the top 10 TikTok content categories in his blog, taking into account the number of views in billions:


What definitely won't go over well on TikTok
It can be difficult to promote serious topics like law, economics, or industrial production on TikTok. The platform's audience comes to relax, not to understand complex areas. Although, it all depends on "how to prepare" the content. The field of activity of some companies present on TikTok is very far from entertainment. For example, the Chusovsky Metallurgical Plant can hardly be classified as entertainment. But the TikTok audience does not think so - 48.8 thousand subscribers and 703.2 thousand likes.