In the 20th century it was actively used in print advertising and television.

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The AIDA model was developed in the late 19th century by American advertiser Elias Lewis, who described the principles of effective advertising. Over time, the model has undergone changes, adapting to new realities.
With the development of the Internet, the model expanded, adding stages such as Satisfaction or Loyalty , which made it more universal.
The evolution of the model demonstrates its flexibility and ability to adapt to changes in consumer behavior.
Practical application
The AIDA model is actively used in various areas of marketing.
Advertising: Campaigns are built with each step in mind to guide the customer india phone number list through the entire journey.
Sales: Managers use AIDA to create effective product presentations.
Content Marketing: Bloggers and brands create content that fits the different stages of the model, from attention-grabbing (catchy headlines) to action (CTA).
Example: In online stores, AIDA is used to set up a sales funnel: SEO promotion attracts attention, product descriptions generate interest, reviews stimulate desire, and a convenient shopping cart ensures action.
Relationship with other concepts