To get a client to talk, you don't just need to send them a questionnaire. I don't believe that this works. For some people, this is enough, but I've never even had this approach, like "I'll send you a brief, and you fill it out." s who are indignant, like, I'm spending time on this, it should be paid for.
It's simple. Count your hours and enter them into the account.
When does a marketer need to learn to sell?
One of the ways to get into marketing is through sales. And by the way, there is a cool sales expert Vitaly Katranzhi, who considers sales to be part of marketing, and he is right in some ways.
Even if we talk about marketing, different people understand this word differently. But globally, it is inevitably connected with the delivery of the product and the receipt of money from the client. And sales are lebanon email list part of this, whether you want it or not. And the ability to understand the client, it came from sales for me. If I am not mistaken, Andrey Gavrikov also had a background, at the start of his career he was engaged in sales, sold agency services. Many strong marketers came from sales and this is not accidental, these are links in the same chain.
Returning to the question "When?" It is better to come from sales. But if it did not work out that way and you are already in marketing, but do not understand sales, then be kind enough to study some basic things.
Marketer! Learn to sell your time and you will sell anything.
WHAT DOES ZHDANKO RECOMMEND ABOUT SALES
Vitaly Govorukhin: book , telegram channel , facebook