And from what I see here, I'm not alone, as " mobile consumers are much more likely to view a 30-second snippet than scroll through a blog post or marketing copy ."
For those who still think that short videos are only for teenagers who like to create line dance trends, you might be surprised by these facts:
It’s time to take a broader look at the way we create content. But of course, always remember to understand who your audience is and what channels they’re on. As we’ve mentioned in other posts, the best marketing strategies are the ones that are customer-focused .
In case you decide to go ahead with that strategy, it’s important to remember that people don’t care about scripts and elaborate productions. They want to feel connected and get to bolivia phone number list know you, your brand, and your product in a matter of seconds, so get creative!
Here are some short video ideas to explore:
This is an opportunity to go viral. According to Wyzowl , people share videos at twice the rate of any other form of content.
Moreover, viewers want to see more of these styles of educational videos as they are very useful in their daily lives.
Therefore, if brands start putting education and engagement as one of their priorities, they may get more lead generation opportunities and increased brand awareness.
I’m curious to see where these new Google updates will take us and how marketing teams will make use of these strategic, easy-to-consume videos.
After all, if someone is unsure about buying a product, which option do you think they will choose? The brand that only has PDFs and blog posts, or the brand that has a fun explainer video in addition to the written content?
Leave your thoughts and share your videos with us, let's be the first on this new journey.