Google Marketing Platform: What It Is and How to Take Advantage of It

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Contents
1 What is Google Marketing Platform?
2 How does Google Marketing Platform work?
2.1 Ad Integration and Analytics
2.2 Test website and app variations
2.3 Planning and measuring with Search Ads
2.4 Conduct surveys
2.5 Reports
2.6 Process automation with AI
2.7 Combine data and identify audiences
3 What services does Google Marketing Platform offer?
3.1 1.Advertising services:
3.1.1 - Display & video 360: works with ad exchanges, third- bahamas whatsapp resource party data providers, and other digital marketing suites; corresponding to Google Marketing Platform.
3.1.2 -Search Ads 360: Search management platform.
3.2 2. Analytics services:
3.2.1 - Google Analytics 360 Suite: A suite of integrated marketing and data analytics products designed for marketers.
3.2.2 Google Analytics 360: Helps you gain insight into how users interact with your business.
3.2.3 Google Attribution 360: Design multi-channel, multi-device attribution models that focus on clicks as well as ad impressions.
3.2.4 Google Audience Center 360: Strengthen audience lists and user data to create new audiences.
3.2.5 Google Tag Manager 360: allows you to manage and apply tags from a single interface.
3.2.6 Google Optimize 360: With this feature, you can create website experiments. It also personalizes content for different audiences.
3.2.7 Google Survey 360: allows you to create and develop online surveys; with the aim of obtaining important information about your audience.
3.2.8 - Data Studio: Free product in beta version. Data Studio allows you to perform activities such as:
3.2.9 -Optimize 360: This is a premium testing and personalization tool. It is aimed at large companies and businesses that are part of the Google Marketing Platform; which need more sophisticated tests.
3.2.10 -Surveys 360: Provides advanced features for businesses only, such as:
3.2.11 -Tag Manager 360: Manage tags easily and reliably.
4 Key Features and Benefits of Google Marketing Platform
4.1 1. New product branding
4.2 2. Home page
4.3 3. Integration center
4.4 4. Common product selector
4.5 Changes to Google Analytics 360 Suite products
5 How to develop a strategy with Google Marketing Platform?
5.1 1. Top of the funnel
5.2 2. Middle part of the funnel
5.3 3. Bottom of the funnel
6 Conclusion
Google Marketing Platform is a platform designed to empower marketers to achieve better marketing results while prioritizing privacy.

Every day Google works on new services, adding new technologies to the digital world, with the aim of optimizing the performance of the various existing platforms.

The Internet has become a means of commerce.

This has enabled technological innovation, which in turn offers the opportunity for both sellers and digital buyers to broaden their vision of how they market.

As well as how your data is used and how you can have more control over it.

Google cares about the comfort and security of its customers.

So, in response to concerns from buyers about maintaining their privacy and control over their personal information, the company decided to develop Google Marketing Platform.

In addition to providing security, the platform aims to manage digital advertising.

Now, if you want to know more about Google Marketing Platform , we invite you to continue reading, but first take a look at the following video: