How to manage clients? 8 essential tips

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The most important thing when managing clients is knowing how to handle their expectations. It often happens that relationships are affected because they expected better or different results than those achieved. This not only undermines the trust of those who hired you for a particular service, but also the entire reputation of your company. This could affect the start of relationships with new clients. Thus, it is essential to put ourselves in the place of those who commission their projects, understand what they expect and provide solutions with integrity and efficiency.

To achieve this, we leave you a list of 8 tips that will help you band database maintain healthy, fruitful and long-lasting ties:

1. Be honest from the start

As in life, when you take charge of a project, anything can affect what was planned. Your counterparty must know this, and to do so, there is nothing better than being emphatic, direct and honest about it. You will do your best to meet the objectives within the stipulated deadlines, but if something happens that negatively changes the situation, the results will differ from those expected. You cannot offer guarantees that everything will go perfectly according to plan. If you do, when a problem that is beyond your control appears, no one will be able to convince the person who hired you that you are responsible for delays or insufficient achievements.

2. Know their needs before they do

Basically, it involves two points. First, knowing your own business like the back of your hand, and keeping in mind all the areas where your model can be an advantage for another company. Second, investigating the weaknesses of your clients' performance, or the strengths of your competitors. Anticipating the needs of the former will involve making the intersection of your potential with the shortcomings of your counterpart. In this way, you will become a support that facilitates their goals: those who have already worked with you will want to continue doing so. And you will also be closer to winning over new clients .

3. Promise less and deliver more

It's as simple as it sounds. Set realistic goals that you know you can meet. And leave those other, more difficult-to-achieve goals as a bonus that, if achieved, will help you deliver amazing results at closing meetings. It's also a good strategy to set deadlines that allow you to work with ample time. If you then finish before the deadlines are met, you can deliver the work done early and build greater confidence in your abilities.

4. Make known the way you work

If your clients know the people and teams that will be in charge of helping them achieve their goals, they will put a face to the people in charge and will be more empathetic in the event of eventualities. If you effectively communicate the methods you will use to achieve the objectives, they will not feel frustrated for not knowing or not understanding what stage their project is at. You are a servant and those who trust you, just as when you hire someone to work in your company, know your work habits, strengths and weaknesses.

5. Set goals and mention them in every meeting

Goals don't have to be limited to the final result. Set goals for the different stages involved as well. This will help you deliver better, more complete progress reports and provide greater peace of mind and confidence.

6. Help them understand their place in the market

Many times, those who turn to you for services know their companies or ventures very well, but they do not have a thorough understanding of the market in which they participate, or even of the results they can aspire to based on their positioning. You must help them to have a more mature vision of the above. This way, you will avoid them demanding, for example, results that are impossible to achieve due to unrealistic conceptions of their business.

7. Be transparent

Problems are not hidden, but communicated in an effective manner. On the other hand, when it comes to setting out how charges will be made, you must be very clear and avoid those who use your services finding surprise bills or charges that were never communicated (or were in the fine print). Being transparent will generate trust and credibility, and you will witness the constant growth of your reputation.

8. Maintain continuous communication

Reports are an excellent way to keep your counterparts informed and, at the same time, give them the feeling that communication channels are always open. Also, make sure to communicate effectively, be precise and concise, and provide the required explanations: misunderstandings open the door to dissatisfaction.

Trust, security and support are what you want to generate in those who put their business in your hands. By following these tips you will have half of this path won and you will achieve good results when managing clients. The other half is the obvious one: respond with convincing results.