Examples of successful campaigns

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Targeting target groups. Even if your budget is limited, it is important to accurately determine who your target audience is and work with them, without wasting your efforts on mass promotion.
Moment of audience engagement. Use opportunities to engage people in real uk phone number list time, for example, by engaging them in flash mobs, voting or actions that are happening here and now. The faster your audience feels involved in the process, the higher the chance of success.
Red Bull Stratos. This example became truly legendary. The live broadcast of the jump from the edge of space attracted the attention of millions of viewers around the world. This event not only increased the brand's visibility, but also strengthened its association with extreme sports.
The Blair Witch Project. The campaign for this 1999 film used the internet and viral marketing. The filmmakers spread rumors that these were real events, thereby attracting audiences and creating excitement before the film's release.
ALS Ice Bucket Challenge. The idea of ​​this challenge went viral on social media, resulting in a huge amount of funds for research into the fight against the disease in a short time. This is an example of how unconventional actions can lead to not only commercial but also social success.
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