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Any type of user feedback is extremely useful for your strategy. What's more, this type of information can help you detect problems you didn't even know existed. 8.- Placing links to articles of interest on the unsubscribe page can be a good strategy to retain customers at the last minute. Perhaps their unsubscribe is because they don't fully understand the usefulness or functioning of your services or products. Therefore, offering them information can help clear up their doubts. And as they read, they may reconsider their decision . These 8 tips for reducing customer churn will come in handy. In addition, reporting on churn and subscription retention will help you get to the root cause of your churn rate and take steps to minimize the damage. Animations in email marketing have gone from being a fun resource to becoming a valuable tool for capturing subscribers' attention.


They don't just fill inboxes, they have also petroleum manufacturers mailing leads taken over the entire Internet. A good use of the commonly known as GIFs can increase the percentage of clicks on your newsletters . But it is advisable to use this tool with caution and common sense. Incorrect use of these moving images can lead to a drop in subscribers and even damage your brand image . Learn about their virtues and dangers and learn how to correctly configure your GIFs for optimal future campaigns. TABLE OF CONTENTS Email, a rising value Five actions to follow with animations in email marketing 1.- Pay attention to the total weight of the images 2.- The first frame must be correctly optimized 3.- Include Alternative Text (Alt Text) and a link to your website 4.- Avoid introducing many distractions in the email 5.- A serious communication style Don't forget that it's a passing trend.