Which domain to choose taking into account your SEO strategy

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Which domain to choose , one of the first decisions, perhaps the first, that we must make when we start an SEO strategy for a website. The choice of domain is important. In the previous post we said that its relative weight has decreased, but a well-chosen domain can attract many visits and impact our SEO.

Which domain to choose, our objectives
When we think about what we want to achieve with a website, we usually think of a clear objective: making money, but brands use their corporate pages to also pursue other goals.

For many companies, the web is a way of deconstructing a corporate identity, in fact, this should be one of the objectives of any brand. Another goal may be to reach a nearby consumer, or on the contrary, to reach international clients. A third case may be to reach a very specific niche, which is inaccessible through other channels.

Depending on your goals, you will need to choose your domain. Do you already know what you want to achieve with your website? Great, now it's time to define your domain.

The words that we should include in our web domain
If you want to target a very specific niche, it is overseas chinese in australia data to add a related keyword. Including a keyword in your domain does not guarantee immediate positioning, but it is a declaration of intent to Google.

If you want to reach a nearby or local audience, include the name of the city or municipality. Geolocation is very important in this sense, but if we also include the area in which we work, our users will know from the start that we are specialized in work in the area.

To foster customer relations and create brand identity, add your company name. In fact, it is always advisable for the company name to appear in the domain; not appearing among the first results for your own brand is a burden that will make us lose many customers.

The length of the domain
Another of the most common questions is the domain length. There are all kinds of possibilities, from two-letter domains to very long domains that try to target several keywords.

In general, we recommend that you keep your domain as short as possible, although it should be descriptive. A short domain will allow you to optimize your internal URLs with more keywords.

Are you starting a web project and want to position it? At yoSEO Marketing we can help you. Tell us about your project and we will help you reach the public that needs you.