The strategy based on this emotion

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For the brain it is important and as soon as it receives it, it automatically starts to inspect it. 4.- Fear It is one of the most powerful feelings in marketing. It is proven that it is one of the emotions that most incites action. Human beings are always on the alert in case something happens, so they are prone to make decisions that protect themselves. has to show the situation that causes it. And, in the next step, the solution to said problem. 2020 is shaping up to be a very interesting year in the field of advertising email design. The continued development of smartphones has favoured a new type of email marketing, where audiovisual content takes precedence . Likewise, social networks, with their pros and cons, have influenced a tool that is forced to innovate to continue attracting consumers.


The sector will continue to receive new construction industries email database developments and proposals that are initially beneficial for digital marketing campaigns. The mix of audiovisual and user-personalised formats will become more and more common. Video will continue to be important, and will be targeted at each user based on their profile. Likewise, multi-channel email marketing is here to stay. Now, it will have to coexist with other channels and adapt to the new signs that are coming. TABLE OF CONTENTS Email Marketing continues to grow in 2020 Mobile devices should not be neglected 7 advertising email design trends for 2020 1.- More dynamic content 2.- Personalized messages with dynamic content 3.- Interactive emails 4.- Images that create conversions 5.- Artificial intelligence applied to Email Marketing 6.- Shorter and more direct copies 7.- Quality content that captivates the reader Email Marketing continues to grow in 2020 Large and small companies continue to rely on this tool to reach their customers.