How to Make an eBook to Convert Visitors into Leads

[suhasini523]

Contents
1 What is an eBook?
2 What are eBooks Used For?
2.1 Increase Brand Credibility and Trust
2.2 To Strengthen Your Content Marketing Strategy
2.3 To Grow Your Database
3 Key Steps to Making an eBook
3.1 1. Your Topics Must Respond to the Needs of Your Buyer Persona
3.2 2. Define Each Chapter (or Header) When Making an eBook
3.3 3. Use Corporate Colors and Brand Identity
3.4 4. Don't Forget About Important Images and Visuals
4 Fundamental Elements for a Functional eBook
4.1 CTA
4.2 Landing Page
4.3 Form
4.4 Offer Location Matters
5 Genwords Examples: Most Successful eBooks
5.1 Guide to Inbound Marketing
5.2 Content Marketing KPIs
5.3 Tactical Manual of Content Marketing
6 eBooks and Marketing Automation
Digital Marketing has an extensive list of resources that allow hong kong whatsapp number database us to get even closer to our potential clients. Today we will talk about one of the most used by specialists in the field and faithful followers of Inbound Marketing: how to make an eBook to convert visitors into leads.

Content Marketing-based strategies have gone far beyond keeping a blog up to date with content and promoting it on Social Networks. And it is not a complicated task, but it must be a strategically developed activity designed to obtain specific results over time.

In the case of the eBook, it is a widely used resource to offer valuable content to potential clients , in exchange for the data that interests us most from potential clients through a form. This is what we call converting leads, that is, sales opportunities.

E-books are not traditionally a digital marketing tool . In fact, before using them to strengthen marketing strategies in the online environment, $266 million worth of e-books had already been sold in the United States from 2010 to 2017, according to statistics from Statista .

Due to its popularity, ease of downloading and acceptance by online readers, digital marketing specialists saw a great opportunity to deliver valuable content to their target audience in a very original way.