With TikTok on the brink of being removed peru b2b leads from the U.S., an interesting consideration is how parents feel about the removal of the app, and whether it will have a positive or negative impact on their kids.
To be clear, TikTok’s impact on kids is not the reason that the U.S. Government is looking to force the app into U.S. ownership, with concerns about its links to the Chinese Government being the primary driver of the sell-off bill.
But even so, TikTok is viewed as a negative influence in some respects, particularly in relation to content recommendations, attention-span impacts, harmful content exposure, and more.
So how are parents feeling about TikTok potentially being erased from U.S. app stores?
To provide some perspective, the team from security.org recently surveyed 1,000 U.S. parents to get their insights into the situation.
First off, around 50% of parents indicated that they believe a TikTok ban would improve children’s safety:
As you can see in these results, that doesn’t outweigh the potential benefit for creators, based on these responses, while there are also broader concerns about political censorship.
U.S. parents also view TikTok as the “most dangerous” app for youngsters, along with Snapchat:
You can check out Snap’s full AR ads overview here.
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