But this will only happen if you meet customer expectations

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- Create your strategy 2.- Take responsibility and apologize 3.- Communicate the problem to your team 4.- Informative newsletter to clarify the information 5.- Complement your emails Hotspots that cause the reputation crisis The first thing you need to determine before implementing an email strategy for a reputation crisis is the origin of the crisis. This way, you will know which is the ideal campaign to deal with the problem. Below you will discover which are the sources that discredit your brand: A.- Customer dissatisfaction AirEuropa's reputation crisis As you already know, this is one of the factors that influence customer dissatisfaction. These are the most viral within the reputation crises of any company. Therefore, you have to pay close attention to the way you treat the consumer and offer them quality in your products and services. Remember that these people who buy are going to become the best ambassadors for your brand.


In addition, you must have the necessary canadian healthcare and medical email database resources to improve their satisfaction with actions such as offering a real-time response to their complaints and requests. B.- Third party opinions Among these influential factors are the opinions of third parties. Remember that your brand is built in a participatory manner with the environment that surrounds it. What you should keep in mind is that they can be spontaneous or planned to cause harm, and the latter are the most serious. When it comes to an attack, you run the risk of having your account hijacked and rumors spread. This is where “ trolls ” come in, who are responsible for provoking others through fake accounts that they use for negative comments on social networks and blogs. C.- Internal crisis Not all problems come from external sources, sometimes they are generated internally and can reach the digital universe.