Product description sheets and categories

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Product description sheets are an SEO resource that requires a lot of work, but that offers exceptional results.

However, these tokens can cause us some problems, for example, by ranking above their own category. In this post we analyze this problem and its solution.

The advantages (and disadvantages) of product description sheets
Product description sheets are a perfect space to attack very specific keywords, with a long longtail, however, they can also cannibalize, or position themselves above the categories in which they are included.

What we are mainly looking for is to add very specific keywords related to the product. In the description space we can include a text with keywords, titles and optimized semantics, so that Google instagram database and indexes it. In this way, we can reinforce the SEO of each of our products in a personalized way.

However, this type of text can have two disadvantages: on the one hand, there is the possibility of cannibalization if you repeat the same keywords in several listings, and on the other hand, a product can rank better than its category.

Chips better positioned than their category
In fact, this is a more common problem than we think, and if we don't detect it more frequently it is because we don't evaluate the status of our keywords in the SERPs.

This can happen for many reasons, the most common being that many times the product description sheets are correctly optimized, neglecting the category texts, as a result, Google gives more importance to the product than to the category in which it is included.

Internal linking can also be one of the causes. Linking shows Google which category a series of products depend on. By using correct internal linking we have to show Google which category each of our products for sale depends on. Breadcrumbs also provide clues to search engine bots.

Is it really negative for a product to be positioned above the category?
Yes, in most cases. In terms of marketing, we want a visitor to come to our website and see several products in an index, not just one of our products, so it is recommended that they come to a category.

However, there are cases, especially for users who are very clear about their purchase, who should go directly to the product to make the conversion as soon as possible, without going through the categories.