3 Funnels to link Inbound Marketing with sales

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One of the great successes of Inbound Marketing is the ease with which it can be measured. The motto of its evangelists when offering it is the infinite number of KPIs they have available to measure its success.

Let's cut to the chase, the most valuable indicator for a what makes overseas chinese in australia data valuable asset company is the SALES GENERATED and this will be the north of the commercial managers. The numbers will always be the numbers. The big question is how to know that sales are related to our Inbound Marketing strategy? The solution we present is not a hermetic formula and maybe you heard it before, but it is conclusive when it comes to showing results and they are: Sales Funnels .

Below we present some sales funnels that end in closed sales.

Inbound marketing focuses on attacking various stages of the purchase process. The first step is to register a contact on our platform, either through subscription forms, a database with clients and referrals, Google leads, paid advertising, or finally, our own contact database in the CRM.

All potential customers of the company must be registered in our inbound marketing platform, so we can monitor the follow-up until the end of the days. In addition, we must introduce a digital culture, all physical sales activity must be accompanied by a digital activity. For example; a call accompanied by an email; a visit to the store, a digital subscription to the newsletter, a quote in the store, an email with the same quote or offer. This will allow us to automatically track our potential buyers and move them through various stages of a funnel.

Funnels are unquestionable in sales tracking, not just digital ones. As long as you connect your CRM to the marketing platform, the rest of the work is automation and initial configurations.

These are 3 suggestions, it should be noted that between stages there are many marketing actions that help move leads.

Funnel for those visiting a physical store.
An easy way to track the experience in the store and then on a device (mobile, laptop or desktop). If you use a two-way CRM integration or use your inbound marketing platform as your primary CRM, it is easy to track leads. We must get the email of those who visit the physical store and then include them in a lead nurturing program, so we can have constant communication and tracking with the potential lead.

Link your Inbound Marketing with sales
Funnel for those visiting the website.
The goal is to convert anonymous visitors into known users. This is achieved through subscription forms, downloads or registrations, and then it is enough to include them in a “lead nurturing” program to see their evolution. Take them through the funnel to our qualification policies, which is the second stage of this example, and then continue the communication until the end of the cycle.


Funnel to evaluate content consumption on the web.
Finally, a funnel exclusively to analyze whether your inbound marketing content is converting visits into purchases. Here you can identify which resources help you advance through the funnel and if they really relate to the items in the shopping cart. For example, how many contents a user consumes or if someone has viewed the same category or product 10 different times is a fairly clear indicator to know that they have some kind of interest in that and that we should guide them through the purchase cycle or perhaps, advise or offer some motivator to continue the purchase journey.


Once we start using funnels, we manage to break down many business problems, we will have an effective sales system, an updated flow and best of all: “ without spending a lot of time ” . Salespeople and owners have an easy time identifying sales funnels, they just need a little push to get them into the software, and if you still find it difficult, there are countless agencies or consultants who can advise you on how to create your own sales funnels.

Bonus Track
If you need to create a sales funnel and you don't have marketing software, you can try this Excel spreadsheet , or also, an excellent paid tool . You only have to enter a few general details and you will have a wonderful report to show off in your presentations.