“Brands can tap into the colors colombia b2b leads shaping the year ahead for mood boards, product launches, or creative campaigns. For example, health-focused condiment brand Primal Kitchen referenced Pinterest Predicts and the Pinterest Palette for their Colorful Kitchen Tour last year. Fusing the 2024 Pinterest Palette with their core brand colors, Primal Kitchen launched new dipping sauces with Predicts-inspired “Kitschens” pop-ups in three major cities.”
That’s one way that you can use this insight, while it might also give you the spark of inspiration you need to refresh your branding efforts for the year ahead, with trending color tones that align with your audience.
Or you might go with something else entirely, and that might also align with your customers’ interests. There are no prescriptive rules here, but it is worth checking out Pinterest’s color trends, and considering what they might mean for your brand efforts in 2025.
You can download Pinterest’s “2025 Pinterest Palette” report here.
LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ads.
The video element of the campaign, for example, will highlight scenarios where products are being marketed to the entirely wrong audience.