"Data Driven Management" by Tim PhillipsThe author shares methods for collecting, analyzing and using information for the benefit of business. He shows how to improve processes in a company and increase the competitiveness of a firm.
"Marketing Analytics: Strategic Models and Metrics" by Stefan SorgerThe book contains many tables, graphs and step-by-step instructions. Even a beginner will be able to understand what marketing goals to set and how to measure advertising.
"Statistics for Everyone" by Sarah BosloughThe author illustrates his ideas with real examples and uses easy comparisons, which makes it easier to understand complex statistical concepts. The book includes practical tasks that will help consolidate your knowledge.
“Statistics and cats”, Vladimir SavelyevThe author explains the basics of statistics in simple language. He uses funny examples with furry pets.
"Working with data in any zalo database field", Konstantin EremenkoThe author explains how to analyze data, build graphs, and draw conclusions. Examples from business, medicine, and education help to better understand the material and teach how to apply it in practice.
"Marketing Thinking: From Idea to Action" by Darrell RigbyRigby says a key skill for a marketer is the ability to analyze data, see trends in the market, and make informed decisions. He offers specific steps and tools for developing a marketing mindset.
"Business Models: 55 Best Templates" by Alexander OsterwalderThe book provides clear tools for developing, testing and improving business models. Simple and clear templates will help to structure and optimize processes in any company.7. Specific tools
"Podcasts in Digital Marketing" by Margarita AkulichThe book will tell you about the trends and tools for working with podcasts. It will help you start working with this tool and get your first results.
"Chatbots and Marketing" by Margarita AkulichThe book covers the basic concepts of chatbots and contains many useful tips for marketers and entrepreneurs.
"The Marketing Plan: A Practical Guide to Developing It" by Marian Burke WoodThe book contains step-by-step instructions, proven formulas and ready-made templates for developing a marketing plan. It will teach you how to conduct research, determine the target audience, choose promotion channels and calculate the budget.
"Marketing Without a Budget" by Igor MannThe author shares real cases and non-standard solutions on how to attract clients without investing in advertising campaigns. The expert will tell you how to create word of mouth, use social networks and partnerships.
"Internet Marketing: The Best Free Tools" by Jim CockrumKokrum shares a large list of free tools and resources that will help you attract traffic and increase sales without financial investment.