Find out what blocks are preventing your customer from taking the desired action . A common obstacle is cost. For example, one of your customers might love your product, but may abandon their cart upon discovering that shipping fees are unexpectedly high.
Highlighting these potential obstacles in your customer’s journey can help mitigate them. One solution could be to provide a FAQ page that answers common questions about shipping costs.
Identify the elements you want to display on your map
How to promote a software
There are four types of customer journey maps. Each has its benefits and is geared toward a specific purpose.
Current status
This type of map is the most commonly used; it visualizes the germany whatsapp number database actions, thoughts and emotions that your customers currently experience when interacting with your company .
Day in the life
These maps allow you to visualize the actions, thoughts and emotions your customers are currently experiencing in all the activities they engage in on a daily basis , whether or not it includes your business.
Future state
They visualize what you think will be the actions, thoughts, and emotions that your customers will experience in future interactions with your company . Based on the current experience, you outline where you want to be with this style.
Service plan
These start with a simplified version of one of the map styles above. They then focus on the factors responsible for delivering that experience, including people, policies, technologies, and processes.
They are best used to identify the root causes of current customer journeys , or to identify the steps needed to achieve desired future journeys.