App market expands opportunities for mobile developers

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The global app market is expected to grow in the coming years. The survey conducted by Statista estimates that it could reach US$673.80 billion by 2027, with an annual growth rate of close to 8%.

The scenario is favorable for the employability of mobile developers , specialists who create and code applications for mobile devices, such as smartphones and tablets. Professionals are responsible for ensuring the proper functioning of operating systems and keeping programs up to date.

According to information from the recruitment company GeekHunter, there was a 600% growth in the number of vacancies for the area in 2021 alone. With the public adopting the use of applications, the expectation is that the job market will remain buoyant.

Any company that intends to create this type of solution depends on a specialist with training in mobile systems development . It is possible to work in various sectors, such as finance, health, intelligence channels and e-commerce.

Professionals can also choose to pursue specializations to stand out in the market. Game developers translate game design concepts into functional codes, implementing game mechanics, graphics, and interactive elements to create immersive and dynamic experiences. Cloud computing specialists develop and implement cloud computing solutions for companies in various segments.

Salary may exceed R$20 thousand
The increased demand for these professionals in the job market results in attractive salaries. The amounts can exceed R$20,000, varying according to the segment of the employing company and the experience required.

According to Robert Half's 2024 Salary Guide, a junior mobile developer , starting out in their career, can earn between R$6,200 and R$8,950. At advanced levels, the amount increases. As a full-time developer, the average ranges new zealand telemarketing data between R$9,550 and R$16,050. For a senior mobile developer , it starts at R$13,000 and can reach R$21,900.

The profession also offers advantages, such as the possibility of doing freelance work and the flexibility of working anywhere in the world, attracting the attention of those who are thinking about moving into this career.

The professional path requires a degree in Information Technology, followed by a specialization focused on software and application development. It is also possible to learn through technical courses, free courses and online tutorials. Certifications may be a requirement for job openings.

For those who want to work in this field, taking a career assessment helps them understand the compatibility between their own skills and the competencies required by the profession. An affinity with programming languages ​​and a curiosity to learn new things are some of the necessary characteristics.

Discover a little more about BPMS .

Brazil is the fourth country that downloads the most apps
Which market applications

Brazil is the fourth country that downloads the most applications, behind only China, India and the United States, according to the study “Análise Mobile 2024”, carried out by Rocket Lab in partnership with Statista .

Throughout 2023, 10.2 billion apps were downloaded by Brazilians. The majority were entertainment apps, 830 million, followed by fintech apps , with 429.3 million.

The smartphone app market has seen growth in the country, generating US$4.5 billion in revenue. Entertainment apps accounted for 13.4% of this amount, an increase of 7% compared to 2022.

Spending on app or service purchases within platforms also increased, reaching US$1.7 billion. This figure is 26.2% higher than the previous year.

A report carried out in 2022 by Appdome showed that 90.3% of Brazilians feel more comfortable using mobile applications than computers and 73% use one to ten apps per day. Social media, mobile banking , digital wallets and food delivery are among the most frequently used categories.

In the world
Consumer interest in apps is attracting the attention of companies, and global investments in digital advertising on mobile reached US$362 billion in 2023, according to the study “ Mobile Analysis 2024”.

The survey also indicated that e-commerce applications generated US$590.3 million in revenue. The strengthening of mobile e-commerce is among the technological trends in the sector, offering the possibility of purchasing at any time and place, just with a cell phone in hand.