Display Advertising vs. Outdoor Banners (4:0)

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Since February 2018, the media-contextual banner has appeared in the Yandex.Direct interface. But several months have passed, and not everyone has managed to include MKB in their advertising campaign and use its capabilities. We will tell you why it is so important to start now.

What does a media contextual banner look like?
MKB is a search banner that appears to the right of the organize your finances with mint search results for a specific query. It is hard to miss such a three-dimensional image measuring 240x400 pixels:



MKB allows you to place your ad for top queries and offer goods/services to "hot" customers ready to buy. With the help of a banner, you will cover the largest possible target audience interested in your services.

ICD vs. offline banner

Media-contextual banners are in many ways similar to offline banners that you see every day on your way to and from work, near shopping centers. However, MCBs definitely win over traditional advertising.

We counted at least 4 obvious advantages:

Free impressions . MKB is paid not for impressions, but for clicks. Even if the user saw your media banner, but did not click on it, the funds will remain in the account.
Unlimited possibilities . The large banner size of 240x400 pixels allows you to creatively present your company in different ways.
MKB is always in the foreground . A contextual banner is immediately visible in the search, so it is difficult for the user to miss it. But an offline banner may never be encountered by your potential clients if it is located on the other side of the city.
Works for a specific target audience . Even by placing a street banner in pre-planned places, you may not reach the entire audience of potential clients you need . MKB hits the mark.
The effectiveness of MKB in an advertising campaign using real examples
Comparative analysis with a regular advertising banner shows that MKB is cheaper and more effective. A media banner helps the user remember your logo and unique selling proposition.

We have already assessed the banner's capabilities and tracked conversions with applications using the example of company N:



Now it's your turn to see the effectiveness of the media-contextual banner! If you are just planning to create an advertising campaign, consult with our specialists on MKB and other relevant tools .

We are ready to tell our clients about the features of a media banner at any convenient time. Just call the manager who is running your advertising campaign. We are always in touch.