Why You Need CRM and Marketing Automation Integration to Drive Results

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Implementing effective marketing strategies that attract leads and encourage them to convert into loyal customers is no easy feat. Luckily, plenty of technology is available to help you streamline your processes and manage your campaigns.

Two such technologies are marketing automation software and customer relationship management (CRM) platforms.



When CRM and marketing automation solutions work together, they can drive incredible results that take your business to new heights.

On this page, we’ll dive into what these two technologies are and the benefits of CRM and marketing automation integration.

So keep reading to learn more about how these platforms can help you drive more sales and revenue for your business!

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CRM and marketing automation: What are they?
Before we dive into how marketing automation and CRM work together to drive impressive marketing results, we’ll want to understand their specific functions and purposes.

What is a CRM?
CRM stands for customer relationship management. A CRM is software that helps you manage your company’s relationships and interactions with current and potential customers. It helps you keep your prospects’ and customers’ information in one place for easy access and analysis.

CRM software enables you to stay connected with customers and clients to deliver a personalized experience that boosts brand loyalty and drives revenue for your business.

What is marketing automation?
Marketing automation is technology that oversees and handles repetitive marketing tasks. In other words, automated marketing software helps you streamline your marketing tasks, saving you time and resources.

This technology can help you automate and streamline various tasks, like scoring leads, building email subscriber lists, customizing user experiences, and more.

Why you need CRM and marketing automation integration
Separately, marketing automation and CRM software can do wonders for enhancing your marketing efforts.

But when you use them together, you create the ultimate powerhouse of marketing technology that helps you implement effective campaigns that drive incredible results for your company.