SEO Mistakes
SEO promotion is a separate large section of marketing. To describe all the difficulties that may arise in this matter, it is necessary to publish a whole series of articles. Here we will provide a list of the most typical mistakes in the field of SEO:
poorly written tags in the titles of Internet pages;
the texts do not have divisions of headings into h1, h2, h3, etc.;
low-quality and ig database non-unique content;
all pages of the site are composed as if from a carbon copy;
lack of proper development of the resource structure;
no attention is paid to increasing the link mass;
there are too many advertising materials on the resource pages;
social networking opportunities are not used, etc.
With such mistakes, the Internet resource will not be able to break into the top 10 search results, therefore, your site will be less effective.
Much attention is paid to banner advertising
This type of PR demonstrates good efficiency, but there are a number of factors that reduce its productivity:
Excessive number of ads. This refers to banners both on your site and on third-party resources used for promotion. Overcrowding pages with PR ads irritates visitors.
"Hackneyed" banners. Advertising materials that live on the Internet for a very long time lead to the formation of a kind of immunity in users - the effect is sometimes called banner blindness. This is largely due to the fact that ads of this kind were widely used by various yellow Internet publications and sellers of unnecessary goods.
Lack of an active position
There are two factors that are inherent in the reputation of any company:
Communication with the target audience using advertising materials, brand design, patronage, sponsorship, etc.
Direct communication with customers through product sales.
It is necessary to ensure a harmonious combination of the components described above. It is important to constantly remain visible to the target audience. Expecting activity from customers after the first purchase is a big mistake. Separately, it is necessary to note the role of the company's reputation, which is built on the trust of consumers.
Gaps in Lead Generation
The system of activities aimed at finding potential clients is called lead generation. Data for this activity can be collected from visitor questionnaires, callback order forms, consultation requests, etc. It is necessary to communicate with the target audience in order to form personalized offers.
Collecting a user base is a powerful aid to marketing activities, as it allows you to send out mailings, offer each client exactly what they are looking for, and work deeper into the sales funnel. Having contact information for potential buyers expands the range of opportunities for productive communication with them. One important point: focus on the quality of interaction, not the quantity.
Lack of understanding of trends
Given the constant changes associated with the intensive development of digital technologies, it is important to always monitor trends. Being prepared for new trends and timely implementation of various promotion