To measure traffic growth you can use:

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Google Analytics or Yandex.Metrica - allow you to track the number of site visitors and their behavior.
SEMrush - provides information on the number of referring domains and site positions in search engines.
Moz Pro - analyzes SEO optimization and content quality on the site.
Let's give an example of assessing non-brand traffic via Yandex.Metrica. The service does this as follows:

Report "Search queries" - Filter "Visits in which" - "Last significant/first (depending on niche) search phrase" - Enter all possible occurrences of brand phrases in the format !*company name*. To plot the graph, check the box "Total and average" above the list of phrases.


Advantages of SEO over other types of promotion
SEO is a relatively cheap way of promotion, and at the same time has a long-term effect, provides incoming traffic even when you do not invest in promotion. In addition, SEO allows you to attract the target malaysia customer email list audience. Thanks to content optimization, people who are actively interested in your topic, products, services, expertise, etc. come to the site.

Thus, knowing the profile of your target audience, you can work on specific requests and write articles with specific key phrases, create cases for the requests of the target audience, and you can also create sales funnels, do native advertising, etc.

It is also worth remembering that SEO improves the quality characteristics of your Internet resource and makes it more convenient to use. In addition, by keeping the site in the top positions, you also raise the level of recognition. High positions affect the popularity and level of trust in your brand.